New Generation of Marketing

While working through ideas for this article, one thread seemed to be consistent in my mind, “Time changes everything… or does it?”  Millennials won’t remember the unique advertising campaign launched by Burma-Vita Company for their Burma-Shave shaving cream. This family-run business based in Minneapolis, was a pioneer in U.S. outdoor marketing. The roadside campaign for Burma-Shave ran from 1925 through 1964 and each installation consisted of a series of six signs. The first five signs bared a single line of a jingle and the last sign featured the Burma-Shave logo that appeared in more than 42,000 individual signs in 7,000 locations in 45 states.

Now, the old Rule of Six has become the Rule of Seven – the number of times a prospect needs to see or hear your marketing message before they’ll act.

Here we are today, relying on smart devices and applications such as Skype, Facebook, Instagram, LinkedIn, and blogs that are centered around the instant connection to people, ideas, information, goods and services. I hate to think we have forgotten about the most important tool in our toolbox – people. The individual or team you chose to be your partner through big decisions, such as a commercial real estate transaction, will make all the difference.

Navigating through site acquisitions, portfolio analyses and market trend or data research, takes a diverse and experienced team of professionals who will provide you with current and accurate market intelligence. Here at Cressy Commercial Real Estate, we help uncover hidden opportunities before they reach the marketplace, assemble a cost analysis to support a negotiating position and assist throughout your real estate decision-making process. We are ready to join you as your advisor.

But how can our message be heard through all the noise? Maybe it is as simple as following our mission statement: “We are a community-minded Commercial Real Estate company that builds wealth for our clients though the delivery of world-class Brokerage services, Property Management and Development.” We do what we say, and most importantly, we listen to our clients.

As you travel down the road of commercial real estate, navigating your way through the noise – it may be as simple as reading the signs: Integrity, Knowledge, Responsiveness, Commitment, Personal Connection, Community-Minded – Cressy Commercial Real Estate.

We would like to congratulate Bob Bach, National Director, Market Analytics at Newmark Grubb Knight Frank who is starting his journey as he put it, “an unpaid sabbatical of indeterminate length” (the “R” word).  Bob started as a Research Director at Union Pacific in 1986, and then served as SVP, Chief Economist at Grubb & Ellis in 1991.  Bob is highly respected as an economist, public speaker and the man with an ever-watchful eye on the economics of the world.  Ten years ago, Bob started an e-blast entitled “Good News Friday” to focus on the positive and to highlight economic and real estate indicators. This perpetually optimistic spin was replaced by a more balanced analysis which became “Friday Market Insight”.  Bob, we are sending you the very best of wishes for a wonderful and long journey. Be sure to read the signs along the way!


Connie Ackles, Fairy Godmother of Valuations

574.271.4060 (o)

Connie has over 40 years of experience in business development, marketing, and real estate sales and leasing. Connie is responsible for strengthening ties with existing clients as well as cultivating new clients, identifying and capitalizing on growth opportunities. Other responsibilities include creation of seller/landlord presentations, site selection analysis, market valuations, forecasting and market research, referral coordination, utilization of our proprietary database, and direct interaction with clients, prospects and brokers. Connie is a licensed Real Estate Broker in the State of Indiana. Prior to joining Cressy Commercial Real Estate, Connie was the Marketing Assistant for a local real estate development company.

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